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SEO Fields Guide (Strapi CMS)

Each page on your website includes a built-in SEO section you can edit directly in the CMS. These fields control how your pages appear on Google and social media, and can help improve your search engine rankings.

Here’s a simple explanation of each field and how to use it effectively:

🏷️ metaTitle

(Maximum: 60 characters)

What it is: The main title shown in browser tabs and Google search results.

Tips:

  • Make it clear and relevant to the page content.
  • Mention your service or product.
  • You can include your business name at the end.

Example: Web Design Services for Small Businesses | Acme Studio

📝 metaDescription

(Maximum: 160 characters)

What it is: A short summary that appears below your page title in search results.

Tips:

  • Summarize the main benefit of the page.
  • Use natural, persuasive language.
  • Mention what makes your service/product unique.

Example: Custom websites for startups and small businesses. Fast, modern, and tailored to your brand.

🖼️ metaImage

What it is: This image appears when your page is shared on platforms like Facebook or LinkedIn.

Tips:

  • Use a clean image with a clear headline or logo.
  • Ideal size: 1200 x 630 px
  • Make sure it reflects the page content or offer.

🌐 canonicalURL

What it is: This tells search engines which version of a page is the “main” one, in case there are duplicates.

When to use:

  • If you have very similar or identical content across multiple URLs.
  • If your page content is also published on other sites.

Example: https://yourwebsite.com/services/web-design

Leave it blank if you’re unsure — it’s optional and used in more advanced SEO cases.

🔑 keywords

What it is: A list of search terms people might use to find this page. These are mostly for internal reference or older SEO tools.

Tips:

  • Add relevant topics, industries, and locations.
  • Use simple, natural language.
  • Separate each term with a comma.

Example: web design, custom websites, freelance developer, portfolio sites, small business websites

🔍 Extra Tips

  • Avoid duplicate meta titles and descriptions across pages.
  • Think like your customer — what would they type in Google?
  • Update SEO fields when page content changes significantly.
  • Track your SEO performance with Google Search Console or similar tools.